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Committee Formed to Beef-up Promotion

To broaden its clientele and to be more responsive to the needs of the fast-changing times, LCC has officially formed its first-ever Marketing Committee. Directed by Vice Presidents Joe Vincent J. Abiera (Administrative and Corporate Affairs) and Marjorie M. Abiera (Finance and Internal Affairs) and through a deliberation made by the Academic Council, designated as members of the Committee are Carlo Maria Cabal (College of Nursing), Ruciel Casanova and Gerlie Katimbang (College of Business Education and Accountancy), Philip Magtaan (College of Criminology), and Eric Masupil (College of Education) with Aldwin Jose, the school’s Guidance Head acting as the Committee Head.

The group had their first workshop last September 30 at the Guidance Office, during which, plans for a strategic marketing program were laid down. Apart from the annual Career Guidance, the Committee is expected to come up with other novel methods of both student recruitment and retention, as well to embark on marketing research activities so that eventually, a truly comprehensive and effective marketing plan may be implemented.



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